The social network will open up two new sections: Shopping and services, which allows businesses to feature their products and services directly from their Facebook pages. Facebook COO Sheryl Sandberg introduced the update during a press event at the company's headquarters in Menlo Park, California, on Tuesday.
Facebook is now home to more than 45 million Facebook pages, Sandberg revealed. With the changes, page owners will be able to take advantage of two new sections for their businesses' pages: Shopping and Services. Shopping, which Facebook first began testing in July, allows retailers to showcase and sell their products from their page. Similarly, the Services section, aimed at companies that provide professional services like plumbers or salons, lets businesses highlight their offerings.
The new sections are still in a testing phase with a limited group of businesses but Facebook says it will open up the features more broadly in the coming weeks.
Additionally, Facebook is making it easier for people to interact with businesses through their pages with three new "call to action" buttons currently being tested: “Call Now,” “Send Message” and “Contact Us.” These buttons, which will join the "Donate" button for nonprofits, are also being redesigned so they appear more prominently at the top of pages.
"The new features for Pages reflect our belief that no matter if you're a plumbing company, a flower shop, a non-profit or a brand, your Page should house the information people are looking for, help you communicate with your customers, and support your unique goals," Facebook wrote in a statement Tuesday.