Analysis Tools - Web site design company Edinburgh



Mspan Products

Mspan Products - Analysis Tools

We have developed a number of analysis tools to provide bespoke, highly tailored reports in the following areas:
  • Customer analysis
  • E-commerce and Financial Reports
  • Search Engine Analysis and Keyword Reports
  • Webstats and Pay per Click analysis

Customer Analysis

Knowing who your customers are and what they like (or don't like) is crucial to growing your business. The key to all of this is asking the right questions in the first place. Once this information has been gathered we are able to present the data in a wide range of formats most typically exporting the data into an Excel spreadsheet.

Used in conjunction with the PDF generator data can be directly exported into a PDF document making the creation of newsletters and Financial documents a breeze!

E-commerce and Financial Reports

For e-commerce enabled websites we have developed extensive reporting systems which store transactions, customer details, trends etc. which can of course be presented in a number of different formats and exported into Excel

Used in conjunction with the PDF generator data can be directly exported into a PDF document making the creation of newsletters and Financial documents a breeze!

Search Engine Analysis and Keyword Reports

Choosing the right keywords is THE most important step on the road to good website optimisation. Choose the wrong ones and you are wasting your time - you will either attract the wrong traffic or get no traffic at all. We can help you choose the right ones and provide extensive analysis to show you why.

Once you have chosen your keywords and optimised the website with these keywords you need to submit the website to the main search engines and directories. Over time you need to keep tabs on how the website is ranking on these search engines and directories. We can provide this data in easy to understand monthly reports. We will also provide recommendations based on your reports and competitor analysis. As required we will re-submit the website to the search engines and directories to ensure high positioning. Simple!

Webstats and Pay per Click Analysis

Measuring traffic to the website, trends, search engine behaviour and other factors such as visit duration and entry/ exit pages etc. is crucial to understanding how successful any web campaign is. We are able to provide a number of different packages to suit your needs.

Pay per Click advertising is useful for hard to get keywords which are typically far too competitive to easily optimise the website with. Because of this the process of choosing the best keywords is different to normal search engine optimisation. We will provide you with detailed analysis recommending which keywords to target and then full reports on how these keywords are performing over time. The great thing about Pay Per Click advertising is that it is measurable and you can set a specific budget over time. Unlike traditional means of advertising we can show you how well your money is working for you.

Contact us directly with your query for completely FREE advice. Where possible we can come to you to offer advice completely free of charge.

Our Products

This product will quite literally save you thousands of pounds towards graphic design and printing costs every year. Originally developed to generate monthly newsletters for an investment management company ...


Developed as part of the lastnight.co.uk project, customers can buy vouchers online for things such as bars and restaurants which are then sent as a text message to a friend



MarketSpan - Web design Edinburgh Edinburgh Chamber of Commerce Federation of Small Businesses Junior Chamber of Commerce Web design company profile and reviews: Marketspan Ltd RAR Recomended Agency 2008